We understand the target market, because we are the target market!

Tāngata Agency the first specialised Māori and Pacific communication and marketing agency led by Inia Maxwell and Frank Koloi. Inia is of Māori descent, and Frank is a Fijian born Tongan who grew up here and in Tonga.

Collectively Inia and Frank have over 40 years experience in advertising and marketing. Now together at Tāngata they're providing a precisely targeted service, enabling social services and media organisations, advertising agencies, and production companies to reach and engage Māori and Pacific audiences – insightfully and effectively.

Already they have many successful campaigns to their credit. Under the agency's earlier name 'Ethnic Communications' the MeNZB Immunization Programme, Let's Beat Diabetes, It's Not OK! Family Violence, LotuMoui Pacific Church Health Programme, Heart Foundation Pick the Tick, TALA Pacific Strategy on Tobacco Elimination, and Pacific Youth Suicide Prevention, all achieved impressive results.